Coverage from the ASBPE 2008 Conference in Kansas City, MO.
Katy Tomasulo, Deputy Editor for Building Products and EcoHome emphasized the importance of writing for the Web at the ASBPE 2008 Conference. Getting readers to visit the magazine’s website is essential. The question is how do we do this?
You (the user) want exclusive content. Offering you the same information you find on our print magazine is not the way to win your loyalty. You want new things like video, podcasts, whitepapers, prod...
From
'Sound Off! Editors' Blog'