Every year, I chair the ISA Marketing and Sales Summit, which this year will be in lovely downtown Boston in splendid September...go to www.isa.org for more information. The reason I do this is that, frankly, in the automation industry, as a colleague of mine recently noted, "The bar is set pretty low."
He's right, and this isn't a good thing, especially if we want to continue to gain respect for the absolutely essential work we do.
From
'Sound Off! Editors' Blog'