The Only Way to know WHY your customers do what they do...#isamktsales webinar TOMORROW!
There's a class of product I've called the 87% product for as long as I can remember. You know the kind of product I mean. It has features, and they function, and somewhere in there are benefits for the customer...
But the product doesn't sell well. And the engineers who designed it can't figure out why, so they blame the lousy marketing and bad sales effort.
The real reason might just be that it isn't designed expressly for the market it serves. It's only 87% of the product it should be, but it just misses the mark.
If you have some of those products, AND YOU KNOW YOU DO, you should attend the ISA Marketing and Sales Webinar tomorrow:
Webinar Feb 28, 2013, 12 noon EST:
Do You Know Why Your Customers Do What They Do?
https://attendee.gotowebinar.com/register/6130702362625815296 Do you know if you are making the most of your market research dollars? Are you not finding what you need? Do you know how to ask for the right research to match your planning and branding needs? Do you really know what you should be getting from your quantitative or qualitative research?
If you answered “yes” to any of the above questions, please join us for an engaging webinar on how to make market research your best information resource. Join Mary Samuelson and Joy Ward of Natural Impulses as they discuss how to get the most from your research budget. Find out how to determine what you really need to know. Learn how to define your approach, assemble the best research team, and then interpret the data to help you refine your lead generation, branding, and product development programs.
Mary and Joy help clients effectively utilize findings for branding or rebranding their products/service/companies. Their firm has worked with a broad range of manufacturers and service providers, including Bristol-Myers-Squibb, Kraft Foods, Abbott Labs, Delta Batteries, Quaker Oats, Clorox, Walmart, and more.