I should have written this review four months ago, and just got time to do it. Jon DiPietro (www.domesticatingit.com) has written a unique look at social media-- written for, and from the point of view of scientists and engineers. real "left brainers". When I suggested to Jon that he write this book, it was because Social Media is very "right brain" and doesn't directly appeal to the engineering types that read this magazine.

But the growth of personal use of social media like Facebook, Twitter, Pinterest, etc. by engineers has brought the topic to the forefront.

DiPietro's book, Social Media for Engineers and Scientists is the first and only look at this large population and how they respond to social media, how they use it, and how marketers can use social media to generate community among the left-brained.

This is a terrific book, and it deserves wide reading, both from marketers and those to be marketed to.

The book can be ordered from Momentum Press and from Amazon.

If you are an engineer, scientist, technologist or just plain interested, you should read this book.