Festo is not a small company. Their annual turnover is 2.24 billion Euros, they have over 300,000 customers, and 16,200 employees, not counting the robot lawnmowers that look like large trilobites trundling over the grass at the headquarters and technical center.
Festo, like many of the mittelstand companies, spends heavily on Research and Development: 7%, as opposed to the 2% which is more usual in an American automation company. They also devote 1.5% of revenue each year to education and training.